Blyk, the mobile virtual network operator offering free phone call minutes and messaging in return for sending customers advertising, launches in the UK today. Renting airtime from France Télécom’s Orange network and targeting only 16-to 24-year-olds, the network will target the ads based on a detailed profile customers will fill out on their website. It’s ironic timing. MySpace is today announcing an ad-supported mobile version of its site to get on the new mobile advertising bandwagon.
Tags: mobile social network
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